A brand identity system that leaves your team with production files, not a folder of concepts.
Murevix builds the logo and brand identity system your business runs on: name-adjacent visual language, color specified in Pantone, a type system, a voice, and a bound guideline document that a printer or a new hire can actually use. This is the studio's first service, and it exists because too many identity engagements end at a PDF deck that nobody downstream can act on.
What the engagement covers
An identity project at Murevix does not start with a mood board. It starts with the same question the studio asks every prospective client: where does this mark have to live? A logo that only has to work on a business card is a different problem from a logo that has to survive a foil stamp on a folding carton and a one-color pass on an invoice. We ask that question in the first call and it shapes everything that follows.
Name-adjacent mark and logo systemPrimary lockup, secondary lockup, a standalone mark, and the minimum clear-space and minimum-size rules that keep it legible at a 1.5-inch label as well as a storefront sign.
Color specified three waysPantone spot numbers for print, CMYK builds for offset and digital print, and RGB/hex values for screens, so nobody downstream is eyeballing a color match off a monitor.
Type systemA display face and a working face, licensed weights specified, with rules for headline, body, and small-print use across packaging copy, signage, and print collateral.
Voice and tone notesShort, usable guidance on how the brand writes a headline versus a product description, not a 40-page brand bible nobody reads.
Application proofsThe system tested against at least one real application — a packaging mockup, a signage proof, or a label — before it goes to print, so problems surface before the guideline book locks.
A bound guideline document, not a PDF deck
Every identity project at Murevix ends the same way: a printed, bound guideline document, the kind a print vendor or an in-house designer can hold open on a desk next to a proof. It carries logo construction, clear space, color builds in Pantone and CMYK, type specs, and the do-not-do examples that keep a mark from getting stretched, recolored, or set on a busy background six months after handoff.
The vector logo files, editable source files, and a print-ready PDF version of the guideline document ship alongside the bound copy. Nothing about the deliverable is locked behind a proprietary format the client can't open without us.
What this service does not include: media buying, social content calendars, or web design. If a project needs those, Murevix will say so on the first call and point you elsewhere rather than take the fee and hand it off internally.
Pantone numbers go in the guidelines. Guesses don't.
The wall of pinned chips in the studio isn't decoration. Every color a Murevix identity system ships with is checked against a physical Pantone chip under consistent light before it's written into the guideline document, because a color that looks right on a calibrated studio monitor can shift badly once it hits an uncoated stock or a different press. We'd rather catch that in the studio than have a client catch it on a finished carton.
This matters more the moment a brand identity crosses into packaging, which is why Murevix pairs identity work with the packaging service whenever a client has both problems. See Packaging Design & Structure for how the same color specification carries through onto a folding carton, a label, or a pouch.
| Element | What's specified | Format delivered |
|---|---|---|
| Logo system | Primary, secondary and standalone mark, clear space, minimum size | Vector (AI, EPS, SVG) |
| Color | Pantone spot, CMYK build, RGB/hex, checked against physical chips | Guideline document, swatch files |
| Type system | Display and working face, weight and size rules | Licensed font files, spec sheet |
| Voice | Headline tone, product copy tone, examples of both | Guideline document section |
| Guideline book | Bound, printed, with a print-ready PDF twin | Physical book, PDF, source file |
Who this fits, and who it doesn't
This service suits a business with a product or a shelf presence already decided — a food brand about to launch, a services company changing its name, a small manufacturer whose current mark hasn't been touched since it was founded. It's a rebranding consultant conversation as much as a from-scratch one: Murevix has taken on both new identities and refreshes of marks that were drawn twenty years ago and never revisited.
It does not suit a request for "just a logo" with no stated application. If you can't tell us where the mark needs to work — a shelf, a storefront, a uniform, a truck — the project gets sent back with questions before it gets a proposal. That's not a stalling tactic. A mark designed with no target application usually fails the first time it meets a real one.
Five people work at Murevix and every one of them touches an identity project at some point between kickoff and the bound guideline delivery. There's no account manager relaying notes between you and the person doing the design work.
Not sure identity is the right starting point?
If your logo is fine but the box or label doesn't hold up on shelf, the packaging service is probably the better first call. If you're not sure which side of the problem you're on, run it through the project finder or book the one-session audit instead.
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